There are two problems that the world faces when it comes to emissions controls. The first is a technical problem and the second is an economic one. While most emissions control companies have solved the first, only Purify Solutions has solved the second.
The technical problem, the obvious one, is how to achieve the required emissions reductions. This technical problem is not simple, requiring years of research and development in order to create a solution and to get it approved.
The economic problem is making that emission control solution economically desirable. This second problem is the hard one, as it requires an emissions control company to make something totally new. It is easy to make a system that achieves emissions reductions at a steep price, but it is hard to make a system that achieves emissions reductions while returning a profit to the end user. This is the problem that only Purify Solutions solves.
An example of the importance of solving both problems is observed in the on-road trucking industry in California. The industry is fiercely competitive, with fuel efficiency and hence fuel costs being a deciding factor. It is not an overstatement to say that trucking companies that have the most fuel efficient engines have work while others don't. State regulations have required the installation of emissions control equipment. The available equipment, which achieve the required emissions reductions, imposed not only an up front capital outlay but also hurt fuel efficiency by roughly 5 to 10%, creating an economic hardship which threatens the very existence of the trucking industry. Truck fleets postponed compliance with the regulations as long as they possibly could, even after the required implementation date as the late fine was better than the economic cost of the equipment. Everyone from truck manufacturers to the trucking fleets all of the way down to their customer suffered economically. Purify Solutions' technology solves the emissions problem and reduces the cost of operating a truck. Purify Solutions reduces fuel costs. For the first time, emissions control equipment can be considered an investment, not a cost burden. As a result, truck fleets proactively implement emissions control technology in order to achieve a competitive edge. The environment benefits as the result of good business practice.